Searching for a brand, visiting product pages, adding items to cart, and completing purchases are all examples of what?
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Correct answer: Actions that occur naturally in a customers' journey, regardless of advertising influence.
Why this is the answer
Customer journey activity includes behaviors that can happen before, during, or after ad exposure. Searching, viewing detail pages, adding to cart, and purchasing reflect natural shopper progression across discovery, consideration, and conversion. Amazon Ads measurement can help connect advertising to these actions, but the actions themselves are not created only by ads. This distinction matters when planning across the marketing funnel and interpreting performance signals.
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