Select all settings you must adjust when setting up a private marketplace deal in Amazon DSP. Select All Correct Responses
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Correct answer: Supply source, Preferred deal vs. private deal, Fixed vs. floor price, Seat ID.
Why this is the answer
When setting up a private marketplace (PMP) deal in Amazon DSP, you must specify the supply source to identify the publisher or inventory provider. You need to select whether it's a preferred deal vs. private deal to define the exclusivity and pricing structure. You also must determine the pricing model, choosing between a fixed vs. floor price for the impressions. Finally, the Seat ID is crucial as it identifies your specific DSP account to the publisher for the deal to be recognized and executed correctly. All these settings are fundamental to establishing the parameters and execution of a PMP deal.
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