Select all that apply:Amazon Brand Analytics can…

Amazon Brand Analytics (ABA) is a powerful tool for brand owners to gain insights into their performance on Amazon. It provides valuable data that can be used to analyze the effectiveness of advertising campaigns, helping to identify what's working and what's not, thus informing future advertising strategies. Additionally, ABA offers search term reports and other data that are crucial for understanding customer search behavior. This information is directly applicable to refining keyword targeting for both organic listings and paid advertising, and can also guide bid strategies by highlighting high-performing or competitive search terms. ABA primarily focuses on performance on Amazon, not off-Amazon product performance.