Select all that apply. How might you jeopardize an integration with a poor planning process?
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Correct answer: Unmet expectations and disappointment, Confusion about how the integration works, Lost sales, data, and trust.
Why this is the answer
In the HubSpot Data Integration certification, unmet expectations and disappointment, confusion about how the integration works, and lost sales, data, and trust are the correct answers because they represent the direct strategic and operational consequences of failing to define clear goals and technical requirements. Without a robust planning process, stakeholders may assume the integration will solve problems it wasn't designed for, leading to frustration, while a lack of documentation creates confusion for the teams relying on the data sync. Most critically, poor planning can result in mapping errors or sync failures that lead to the loss of sensitive data and sales opportunities, ultimately damaging the professional trust between the service provider and the client.
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