Select all that apply. What is required to constitute an opt-in, where a contact provides consent to receive emails from your business?
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Correct answer: The contact’s email address, Permission to be sent bulk messaging through a verifiable method.
Why this is the answer
A valid HubSpot opt-in consent requires the contact’s email address and clear permission to receive bulk marketing email. Permission must be collected through a verifiable method so the business can show how consent was obtained. HubSpot connects this consent to subscription types so contacts receive only the categories of email they agreed to receive. Birth date and newsletter membership are not required elements of consent.
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