Select all that apply. Which of the following are considered directly observable (tier one) AEO metrics?
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Correct answer: AI referral traffic, Branded search volume, Website conversion data.
Why this is the answer
Directly observable (tier one) AEO metrics are those you can measure directly from your analytics or platform data. AI referral traffic indicates how much traffic is coming from AI sources, which is directly measurable. Branded search volume shows how often people are searching for your brand, a metric available through search engine tools. Website conversion data tracks user actions on your site, such as purchases or form submissions, which is directly observable in website analytics. AI visibility scores, however, are often derived or calculated metrics (tier two or three), not directly observable raw data.
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