Select all that apply. Which of the following are trends that drive online consumer behavior?
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Correct answer: Social media influence, Privacy considerations, Personalization, Omnichannel experiences.
Why this is the answer
These trends shape how people decide, compare, and engage across digital channels. Social media influence affects decisions because people are influenced by peer opinions, creators, and shared content. Privacy considerations shape behavior because consumers pay attention to how their data is collected and used, while personalization increases expectations for relevant experiences. Omnichannel experiences matter because people move across channels and expect consistency at each touchpoint. HubSpot Academy
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