Select all that apply. Which of these actions are recommended best practices that you should consider when you run a store listing experiment?

Creating at least three alternatives for testing graphics and text (Option C) is a best practice because it provides sufficient variations to identify meaningful differences in performance. Testing only two options might not reveal the full potential of different approaches. Running an experiment for 7 days or more (Option D) ensures that you capture a full week's worth of user behavior, accounting for daily and weekly fluctuations in traffic and engagement. This duration helps to minimize the impact of random variations and provides more statistically significant results. Running your experiment Wednesday through Sunday (Option A) is not a recommended best practice as it excludes Monday and Tuesday, potentially missing significant user behavior patterns. Running experiments with 50% of your audience (Option B) is generally too high; typically, a smaller percentage (e.g., 10-20%) is used to minimize the impact on overall performance while still gathering sufficient data.