Select all that apply. Which statements regarding contacts who have unsubscribed or marked your mail as spam are NOT true?
Choose an answer
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Correct answer: Continuing to email them betters your reputation as it demonstrates consistency, Emailing them with special offers to entice reengagement is a best practice.
Why this is the answer
Contacts who unsubscribe or submit spam reports have already shown negative engagement with marketing email. Continuing to send to those contacts can harm sender reputation and increase the risk of future messages being treated as spam. HubSpot’s email protection systems monitor unsubscribes, spam reports, and other deliverability signals. Sending reengagement offers to contacts who have opted out or complained is not a best practice because it ignores their communication preference.
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