Select all the correct statements about what you can achieve with Semrush’s tools for Advertising Research:

The Competitive Positioning Map in Semrush helps identify direct and indirect competitors based on their online visibility and traffic, showing who your competitors are vying with. Semrush's Advertising Research tools provide historical data on competitors' Paid Search Trends, allowing you to track their spending and keyword strategies over time. You can also analyze competitors' ad copies to understand their messaging, calls to action, and unique selling propositions, which helps in refining your own ad content. High-performing keywords for PLA (Product Listing Ads) are typically for transactional searches, not informational ones, as PLAs display products directly for purchase intent.