Select one answer.What would you use to show recommendations of your audience based on comparisons between your audience and Amazon audience segments who have shown similar interests?

Overlap reports are used to identify commonalities between your audience segments and Amazon's predefined audience segments. This helps you discover which Amazon segments share similar interests with your existing customers, providing valuable insights for expanding your reach and refining your targeting strategies. Targeting by location focuses on geographic areas, not audience interests. Product targeting focuses on specific products or categories, not audience interest comparisons. While both can be part of a broader strategy, neither directly addresses the need to compare audience interests for recommendation purposes.