Select one answer. Which is a measurement solution you can use to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store?

Amazon Attribution is the correct answer because it is a measurement solution specifically designed to provide insights into how non-Amazon marketing channels (like social media, search engines, or display ads outside of Amazon) influence shopping activity and sales within the Amazon store. It helps advertisers understand the effectiveness of their off-Amazon marketing efforts. Amazon Advertising Console reports provide data on campaigns run within Amazon Advertising, not external channels. Video Creative Builder is a tool for creating video ads, not a measurement solution. Targeting and keyword reports offer insights into ad performance based on targeting parameters and keywords within Amazon Advertising, not external channel impact.