Select one answer.Which is a measurement solution you can use to gain insights onhownon-Amazon marketing channels impact shopping activity and sales in the Amazon store?
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Correct answer: Amazon Attribution.
Why this is the answer
Amazon Attribution is the correct answer because it provides measurable insights into how non-Amazon marketing channels (like social media, search ads, or email campaigns) contribute to shopping activity and sales on Amazon. It allows advertisers to understand the effectiveness of their off-Amazon efforts by tracking clicks, impressions, and conversions. Video Creative Builder is incorrect because it's a tool for creating video ads, not for measuring the impact of external marketing channels. Targeting and keyword reports are incorrect because they focus on the performance within Amazon's advertising platform, such as keyword effectiveness and audience targeting, rather than external channel impact.
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