Select one answer. You are planning your marketing strategy for your Online Video ads campaign. You would like to activate against lifestyle, in-market or look-a-like audiences, which Amazon DSP audience solution would you use to access those audience segments?

Amazon Audiences is the correct solution because it directly provides access to pre-built audience segments like lifestyle, in-market, and look-alike audiences within Amazon DSP. These segments are derived from Amazon's extensive shopping and streaming data, making them highly relevant for targeting. Overlap reports are used for audience analysis and identifying commonalities between segments, not for audience activation. The Amazon Ad tag is a pixel used for tracking and retargeting, not for accessing pre-defined audience segments. Audience planning is a broader strategic process, not a specific Amazon DSP solution for audience activation.