Select one answer.You have just concluded your Streaming TV ad campaign on your brand of candles.You would like to setup a study on the AmazonS hopper Panel to measure the impact of your marketing efforts.Specifically,youwantto understand your audiences’attitudes and preferences.You can do sousing:

Amazon Brand Lift studies are designed to measure the impact of advertising campaigns on brand-related metrics like awareness, perception, and purchase intent, which directly relate to understanding audience attitudes and preferences. These studies typically use surveys administered to a control group (not exposed to ads) and an exposed group (who saw the ads) on panels like the Amazon Shopper Panel to quantify the uplift in brand metrics. Amazon Marketing Cloud is a clean room solution for advanced analytics and audience insights, but not for direct brand lift measurement via surveys. Amazon Attribution measures how different marketing touchpoints contribute to sales and conversions, focusing on performance, not brand sentiment.