Select one answer. You want to understand the impact of shopping activity and sales on Amazon from your non-Amazon marketing channels (i.e. search, social, etc). Which of the following would you use?

Amazon Attribution is the correct choice because it specifically measures the impact of non-Amazon marketing channels on shopping activity and sales on Amazon. It provides advertisers with insights into how their off-Amazon efforts (like social media ads, search engine marketing, or email campaigns) drive traffic and conversions on Amazon. Geographic insights would show where your customers are located, but not the impact of external channels. Targeting and keyword reports focus on performance within Amazon or specific ad platforms, not cross-channel measurement. Amazon Marketing Cloud (AMC) is a powerful analytics solution, but Amazon Attribution is the dedicated tool for measuring the direct impact of external marketing efforts on Amazon sales.