Select one answer.You would like your Sponsored Brands video campaign ads to appear for relevant shopping search queries.Which the following options could youuse?
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Correct answer: manual keyword and product targeting.
Why this is the answer
Manual keyword and product targeting allows you to specifically select keywords and ASINs (Amazon Standard Identification Numbers) that are most relevant to your video ad. This direct control ensures your ads appear for precise shopping queries, maximizing relevance and potential engagement. Automatic keyword and product targeting, while useful for discovery, uses algorithms to determine relevance, which might lead to broader or less precise placements for a video ad where specific query alignment is often desired. Audience insights provide data about your audience but are not a targeting mechanism themselves for ad delivery based on search queries.
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