Select one answer. You would like your Sponsored Brands video campaign ads to appear for relevant shopping search queries. Which the following options could you use?
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Correct answer: manual keyword and product targeting.
Why this is the answer
Manual keyword and product targeting allows you to precisely select the keywords and ASINs (Amazon Standard Identification Numbers) that will trigger your Sponsored Brands video ads. This ensures your ads appear for specific, relevant shopping search queries that you define, giving you granular control over campaign performance. Automatic keyword and product targeting would allow Amazon to automatically match your ads to relevant queries, which might not always align with your specific intent for video ads. Audience insights and Amazon insights are tools for understanding customer behavior and campaign performance, respectively, but they are not targeting methods themselves.
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