Select the correct answer. A mobile app company trying to get users to download their app would most likely use which payout model in their partnerships program?

The correct answer is CPI (Cost Per Install). A mobile app company's primary goal for user acquisition is to get their app installed. CPI is a payout model specifically designed for this, where the partner earns a commission each time a new user installs the app through their referral. % of Sale (Percentage of Sale) is incorrect because it's typically used for products or services where a transaction occurs, not for app downloads. CPL (Cost Per Lead) is incorrect as it focuses on generating leads (e.g., sign-ups, form submissions) rather than direct app installations. CPC (Cost Per Click) is incorrect as it pays for clicks on an advertisement, which doesn't guarantee an app install.