Select the correct answer. A shopper clicks on a paid search ad, then Partner A's website, then organic search, then Partner B's website, and then buys the product. Using last-click attribution, who would get the credit?

Last-click attribution assigns 100% of the conversion credit to the very last touchpoint a customer interacted with before making a purchase. In this scenario, the shopper's final interaction before buying the product was with Partner B's website. Therefore, Partner B receives full credit for the conversion. Partner A, Paid Search, and Organic Search are earlier touchpoints in the customer journey and would not receive credit under a last-click attribution model.