Select the correct answer. An online beauty company selling makeup would most likely use which payout model in their partnerships program?

A beauty company selling makeup directly benefits from completed sales. Therefore, a "% of Sale" (or commission-based) payout model directly aligns partner compensation with the revenue generated. Partners earn a percentage of each sale they drive, incentivizing them to promote products effectively and generate actual purchases. CPC (Cost Per Click) is less suitable because it pays for clicks regardless of whether they convert to sales, which can lead to wasted ad spend. CPI (Cost Per Install) is primarily for app downloads, not product sales. CPL (Cost Per Lead) pays for potential customer information, which is useful for services or high-value items requiring follow-up, but less direct for immediate product purchases like makeup.