Select the correct answer. How many impressions does CPM calculate the cost for?
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Correct answer: Cost per Thousand Impressions.
Why this is the answer
CPM stands for "Cost Per Mille," where "Mille" is Latin for thousands. Therefore, CPM calculates the cost for one thousand impressions. This metric is fundamental in advertising to determine the cost-effectiveness of an ad campaign, allowing advertisers to compare the costs of different advertising channels or campaigns on a standardized basis. Understanding CPM is crucial for budgeting and optimizing ad spend.
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