Select the correct answer. What are some common affiliate and partnerships KPIs?
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Correct answer: Revenue, New Customers, Average Order Value.
Why this is the answer
The correct answer is Revenue, New Customers, Average Order Value. These are direct measures of the financial success and growth generated through affiliate and partnership efforts. Revenue indicates the total sales generated, new customers shows the acquisition effectiveness, and average order value reflects the quality and size of transactions. The other options are incorrect because: Current Ratio, Quick Ratio, Working Capital are financial accounting metrics for a company's liquidity, not specific to partnerships. Page Views, Time on Site, Bounce Rate are website analytics metrics, useful for general website performance but not primary KPIs for partnership success. Quality Score, Burn Rate, Jump Rate are either advertising metrics (Quality Score), startup financial metrics (Burn Rate), or not standard business metrics (Jump Rate).
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