Select the correct answer. What is the main goal of display ads?

The main goal of display ads is to increase brand awareness. Display ads, often visual and placed on various websites, are designed to expose a brand, product, or service to a wide audience. This broad exposure helps potential customers recognize and recall the brand, even if they don't click on the ad immediately. While display ads can indirectly contribute to other goals, their primary function is to build familiarity and top-of-mind recall. Increasing customer value is more about long-term relationship management. Increasing brand engagement typically involves more interactive content or direct communication. Establishing brand authority often requires thought leadership and expertise, which display ads alone cannot fully achieve.