Select the correct answer. Which part of the Partnership Lifecycle would messaging partners about new products fall under?

Messaging partners about new products falls under the "Engage" phase of the Partnership Lifecycle. This phase focuses on actively communicating with existing partners, providing them with necessary information, and fostering their participation. New product announcements are crucial for keeping partners informed and enabling them to effectively sell or integrate these offerings. "Discover and Recruit" is about finding and onboarding new partners. "Protect and Monitor" involves ensuring compliance and tracking performance. "Optimize" focuses on improving partner programs and relationships over time. While new products might lead to optimization, the act of messaging about them is engagement.