Select the correct answers. "Brand" is another name for ______. (Please select all that apply.)

In the context of affiliate marketing and partnerships, "brand" is often used interchangeably with "advertiser" and "merchant." An advertiser is the entity that wants to promote its products or services and pays commissions for successful referrals. A merchant is a business that sells goods or services. Both terms describe the company whose products or services are being promoted by affiliates or partners. "Publisher" refers to the affiliate or partner who promotes the brand's offerings. "Partner" is a broader term that can encompass publishers, agencies, or other collaborators, but "brand" specifically refers to the entity being promoted.