Select the correct answers. "Tracking technology" is another name for ________.

Tracking technology" is a broad term that encompasses the systems used to monitor and attribute actions (like clicks, impressions, and conversions) within digital marketing, particularly in performance-based models. Both a Partnerships Platform and an Affiliate Network are examples of entities that provide and utilize such tracking technology. A Partnerships Platform offers a comprehensive suite of tools for managing various types of partnerships, including tracking. Similarly, an Affiliate Network acts as an intermediary between advertisers and affiliates, providing the necessary tracking infrastructure to ensure commissions are accurately attributed. Advertisers are the entities paying for the promotion, and while they use tracking technology, they are not another name for it. Publishers (or affiliates) are the ones promoting products or services, and they also utilize tracking, but they are not the technology itself.