Select the KPIs that should be considered in campaigns with branding goals.

All the listed KPIs are relevant for campaigns with branding goals. Reach and frequency measure the exposure and repetition of brand messaging, crucial for brand awareness. Traffic lift indicates an increase in direct engagement with the brand's online properties, suggesting heightened interest. Brand lift studies directly measure changes in brand perception, recall, and intent, providing direct evidence of branding effectiveness. Share of voice assesses a brand's presence relative to competitors, indicating its prominence in the market conversation. Each of these metrics offers a distinct but complementary perspective on a brand's health and growth, making their collective consideration essential for a comprehensive understanding of branding campaign performance.