Select two reasons why a finance company might invest in app promotion. Select the best answers. Select All Correct Responses

A finance company would invest in app promotion to help users discover the app because promotion increases visibility and downloads, making new users aware of its existence and features. They would also invest to increase user engagement with the app, as promotion can drive repeat usage, encourage feature exploration, and foster loyalty among existing users. Driving phone calls to customer service is not a primary goal of app promotion; instead, apps often aim to reduce such calls by providing self-service options. Determining if the app is useful is typically done through user testing, analytics, and feedback before or during development, not primarily through broad app promotion campaigns.