Semrush Traffic Analytics data is obtained from any website’s internal analytics.

Semrush Traffic Analytics data is not obtained from a website's internal analytics. Instead, Semrush gathers its data from various third-party sources, including clickstream data providers, public data, and its own proprietary algorithms. This aggregated data allows Semrush to estimate traffic, user behavior, and other metrics for virtually any website, even those you don't own. If it relied on internal analytics, it would only have access to data from websites that explicitly grant it access, which is not how the tool functions.