Serena’s lead gen campaign has been live for a few months and she is reporting on the results. She wants to know how she is performing. Which metrics in the Campaign Manager does LinkedIn recommend Serena reviews? Select all that apply.

For a lead generation campaign, Serena should focus on metrics that directly reflect lead acquisition and efficiency. Cost per lead (CPL) is crucial as it indicates the cost-effectiveness of each generated lead, helping her understand her return on ad spend. The number of leads directly measures the campaign's success in achieving its primary goal: generating leads. Average click-through rate (CTR) is also important because it shows how engaging her ad creatives and targeting are, indicating the percentage of people who saw her ad and clicked on it to potentially become a lead. While other metrics like impressions or reach are useful for overall campaign awareness, CPL, number of leads, and CTR are most pertinent for evaluating lead generation performance.