service or product throughout almost all Google Ads inventory in one campaign.Unlike other campaign types that might focus on Which two ways can Performance Planner help marketers for purposes of budget planning?(Choosetwo.)
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Correct answer: Estimate the opportunity for increased sales during upcoming seasonal periods., Ascertain how different budgets will impact performance through insights gained..
Why this is the answer
Performance Planner is a forecasting tool that helps advertisers plan their Google Ads budget. It can estimate the opportunity for increased sales during upcoming seasonal periods by analyzing historical data and market trends, allowing marketers to allocate budget effectively for peak times. Additionally, it helps ascertain how different budgets will impact performance through insights gained, showing projections for clicks, conversions, and conversion value at various spending levels. This allows marketers to optimize their budget to achieve specific performance goals. Reviewing spending for individual keywords is a function of campaign reporting, not Performance Planner. Deciding billing methods is an account-level setting, unrelated to budget planning within Performance Planner.
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