Setting up a DCO campaign differs greatly from launching a regular campaign in terms of SAS workflow.

False. While Dynamic Creative Optimization (DCO) campaigns involve more complex creative asset management and data integration, the fundamental workflow within an ad server like Amazon Ad Server (SAS) remains largely consistent with regular campaigns. You still define advertisers, campaigns, placements, and ads. The primary difference lies in the ad creation process, where DCO uses dynamic elements and rules to personalize content, rather than static assets. However, the core steps of trafficking, targeting, and reporting within SAS are similar. The additional complexity of DCO is handled within the creative setup and data feeds, not by a completely different SAS workflow.