Shanice wants to create an awareness campaign using Google Display ads to educate potential customers about her company's expanded product sets. What should Shanice do when setting up awareness audiences for the upcoming campaign?

For awareness-focused Display targeting, each intended audience segment should be separated into its own ad group or campaign when the strategy and creative differ. Google Ads guidance says distinct target audiences should be split this way to make management easier and to keep performance reporting distinct. That structure also supports more tailored messaging, because audience settings and creative can align to a specific segment instead of being blended together. Mixing multiple awareness audiences in one place makes optimization and reporting less precise