Shannel works for a marketing team at a toy company. She has been asked to come up with a campaign to bring more awareness to a new Christmas toy they've created. How should Shannel set up awareness audiences for Google Display ads?

For awareness-focused Display targeting, each intended audience should be separated into its own ad group or campaign. Google Ads guidance says advertisers with distinct targeting strategies and matching creatives should separate each target audience into individual ad groups. This keeps audience targeting, messaging, and optimization aligned to one audience at a time. It also makes performance reporting cleaner, which is important when comparing how different awareness audiences respond