Shirley is using Sponsored Products to engage shoppers looking for"coffee maker."To reach the shoppers who've browsed coffee makers,whichofthe following,lessretail-focused options should Shirley use?
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Correct answer: Amazon DSP multichannel products.
Why this is the answer
Amazon DSP multichannel products allow Shirley to reach shoppers both on and off Amazon, including those who have browsed coffee makers but haven't made a purchase. This option is less retail-focused than Sponsored Products or Sponsored Display because it leverages a broader programmatic advertising platform for audience targeting across various websites and apps, not just Amazon. Sponsored Display, while offering remarketing capabilities, is primarily focused on Amazon's own properties and direct competitor product pages.
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