_________ should be an ever-changing billboard showcasing what’s new with your brand or organization.

Your header photo is a large, prominent image at the top of your Twitter profile, making it an ideal "billboard" to visually communicate current promotions, events, or brand updates. It's easily changeable and serves as an immediate visual cue for visitors. Your profile photo is typically a static logo or headshot for brand recognition. Your Pinned Tweet highlights an important tweet but is text-based. Your Twitter bio provides a concise description of your brand but is also text-based and less dynamic than a visual header.