should implement broad match keywords by setting up a One-Click Experiment Apply.This creates an experiment automatically, What are two types of value-based Smart Bidding strategies?
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Correct answer: Maximize conversion value, Maximize conversion value with target RO AS.
Why this is the answer
Two types of value-based Smart Bidding strategies are"Maximize conversion value"and"Maximize conversion value with target RO AS."These strategies focus on optimizing bids to maximize the value derived from conversions rather than simply aiming for the highest number of conversions or targeting impression share."Maximize conversion value"aims to maximize the total conversion value within the specified budget,prioritizing higher-value conversions over lower-valueones.On the other hand,"Maximize conversion value with target RO AS"focuses on achieving a specific return on ad spend(ROAS)goal by maximizing the conversion value while considering the target RO AS metric set by the advertiser.This approach enables advertisers to optimize bids to meet their desired revenue goals while maintaining profitability targets.Incontrast,options such as"ManualCPC"and"Target impression share"donot focus on maximizing conversion value or RO AS;the former involves manually setting CPC bids rather than relying on automated bidding algorithms,while the latter aims to achieve a certain level of ad visibility in search results.Therefore,the selected options accurately identify value-based Smart Bidding strategies that prioritize maximizing the value derived from conversions,reflecting a strategic approach to bid optimization tailored to specific business objectives and revenue goals.
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