Should you pick a keyword rich domain name or a branded one?

A combination of a keyword-rich and branded domain name is often the most effective. A branded name helps establish a unique identity and is easier for customers to remember and associate with your business. Incorporating relevant keywords can improve search engine optimization (SEO), making it easier for potential customers to find your business when searching for specific products or services. For example, "SmithsBakingSupplies.com" combines a brand name ("Smiths") with keywords ("BakingSupplies"). Purely keyword-rich domains can sometimes appear spammy or lack a distinct brand identity, while purely branded domains might miss out on SEO benefits if the brand name doesn't inherently suggest the business's purpose.