Silke’s marketing goals are centered around reach and building rapport with her audiences. Which type of content should she consider using? Select all that apply.

Video and static images are excellent choices for Silke's goals of reach and rapport. Video content, especially short-form, is highly engaging, captures attention, and can convey personality and emotion effectively, which builds rapport. It also has strong organic reach potential on platforms like LinkedIn. Static images, when well-designed and accompanied by compelling text, can also be highly shareable, visually appealing, and effective for conveying information quickly, contributing to both reach and rapport. Sales inquiry forms, while useful for lead generation, are not primarily designed for building broad reach or initial rapport; they are a conversion tool for interested prospects.