Since Sponsored Brands videos play with the audio off, your on-screen message should be clear and easy to understand without audio.

This statement is true. Sponsored Brands video ads on Amazon play with the audio off by default. To ensure your message is effectively communicated, it's crucial that the video's visuals and any on-screen text are clear, concise, and understandable without relying on sound. Many viewers browse with audio muted, so a video that depends heavily on spoken words or sound effects will likely fail to engage them. Designing for a sound-off experience maximizes the ad's reach and impact.