Site Visits Optimization works behind the scenes to reach qualified audiences to drive traffic to your website. True or False?
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Correct answer: True.
Why this is the answer
True. Site Visits Optimization is a campaign objective designed to maximize the number of qualified users visiting your website. It uses machine learning to identify and target audiences most likely to click on your ads and engage with your site content, effectively driving traffic. This optimization focuses on delivering visits from users who demonstrate a higher propensity to interact, rather than just showing the ad to a broad audience, making the traffic more "qualified." False is incorrect because the core function of Site Visits Optimization is precisely to attract relevant traffic through intelligent targeting.
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