Sometimes campaign structure doesn’t match reporting needs. What can you use to create reports that reflect your lines of business, irrespective of the campaign structure?

Business data in DoubleClick Search (now Search Ads 360) allows you to upload and categorize your campaigns, ad groups, keywords, and other entities with custom labels that reflect your business structure (e.g., product lines, regions, brands). This enables you to generate reports based on these custom categories, even if your campaign structure is organized differently for bidding or management purposes. Offline data refers to conversions or other metrics imported from external systems, not for structuring reports. Performance reports are standard reports generated from existing campaign data, not a tool for custom categorization. Custom attribution modeling helps understand conversion paths, but doesn't restructure reporting based on business lines.