Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)

When a campaign consistently runs out of budget, it means the current bidding strategy is too aggressive for the allocated daily spend. Decreasing bids on underperforming keywords will reduce the cost per click for those terms, allowing the budget to stretch further throughout the day and potentially capture more impressions and clicks. Similarly, removing low-performing keywords (those with high cost and low conversion rates) frees up budget that was being spent inefficiently, reallocating it to better-performing keywords or allowing the campaign to run longer. Increasing bids on underperforming keywords would exacerbate the budget depletion issue. Pausing the campaign is a drastic measure that stops all advertising and should only be considered if no other optimization is possible.