Sponsored ads are generally used for which objective?

Sponsored ads, particularly Sponsored Products and Sponsored Brands, are designed to place products directly in front of customers who are actively searching for similar items or browsing relevant categories. This targets customers with high purchase intent, meaning they are already in a shopping mindset and closer to making a buying decision. While sponsored ads can indirectly contribute to brand awareness over time, their primary and most immediate objective is to capture demand from customers who are ready to buy. Driving customer loyalty and reengaging previous customers are typically achieved through other marketing strategies like email campaigns, remarketing, or loyalty programs, rather than the immediate, transactional focus of sponsored ads.