Sponsored products are generally used for which objective?

Sponsored Products are designed to promote individual product listings within Amazon's search results and product detail pages. This placement targets shoppers who are actively searching for specific items or browsing related products, indicating a high likelihood of making a purchase. The goal is to capture demand directly at the point of sale. While re-engaging previous customers, increasing brand awareness, and driving customer loyalty are important marketing objectives, they are typically addressed by other Amazon advertising solutions like Sponsored Display (for re-engagement and awareness) or Amazon DSP (for broader awareness and loyalty strategies). Sponsored Products excel at converting existing demand into sales.