Sports Lab wants to increase their overall sales. They will use --- to advertise their best-selling product, and --- to drive traffic to their entire product offering.

Sponsored Products are ideal for advertising individual products, like Sports Lab's best-seller, as they appear on product detail pages and search results, directly promoting specific items. Sponsored Brands, on the other hand, are designed to showcase a brand's entire product portfolio or a custom landing page, making them suitable for driving traffic to Sports Lab's full product offering. Using Sponsored Brands for a single product would be less efficient than Sponsored Products, and using only one ad type for both goals would limit their reach and effectiveness.