Sports Lab would like to show their ad to shoppers who use search terms closely related to your products. Which sponsored ads match types would help them achieve this?

Close match is the correct answer because it targets search terms that are closely related to your products, including plurals, synonyms, and variations. This ensures your ads appear for relevant searches without being overly broad. Loose match is incorrect because it targets a wider range of search terms, including those that are less relevant, which would not help Sports Lab achieve their goal of showing ads for closely related terms. Complements and substitution are not standard sponsored ads match types.