SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case?

Sponsored Brands allows advertisers to set a lifetime budget, which is a total budget for the entire campaign duration. This is useful for campaigns with a fixed budget that needs to last for a specific period, regardless of daily fluctuations in spend. Sponsored Products, on the other hand, only offers an average daily budget option. While you can adjust the daily budget, there isn't a built-in lifetime budget setting for Sponsored Products campaigns. Therefore, for SpotMark's requirement of a lifetime budget, Sponsored Brands is the appropriate choice.