Stacey created a Google Display ads campaign and invested$1000 over a period of one month,during which time she saw 40 click-through conversions and 10 view-through conversions.What's the average CPA of Stacey's Display campaign,if she uses view-through conversions to get a more accurate picture of it'sfullvalue?

Here's the calculation:Total conversions=40click-through conversions+10view-through conversions=50 conversions Total cost=$1000 Average CPA=Totalcost/Total conversions=$1000/50 conversions=$20 per conversion View-through conversions are conversions that occur after a user sees your ad, but does not click on it.They are often more difficult to track than click-through conversions,but they can be a valuable metric for measuring the full impact of your Display ads campaign.Inthiscase,Stacey saw 10 view-through conversions,which means that her ads were seen by 10 people who eventually converted.This suggests that her ads were effective at generating awareness and interest,even if they did not always lead to a direct click-through.By including view-through conversions in her calculation,Stacey is getting a more accurate picture of the value of her Display ads campaign.The average CPA of$25 is still relatively high,but it is lower than it would be if she only considered click-through conversions.